Borrowed Post :: MANGO

MANGO - 20%

The MANGO fashion chain has adapted to the new economic situation and is to sell its collection at more competitive prices

MANGO is committed to a 20% price reduction this season to adapt to the new global economic situation, in a major effort to achieve better quality, lower prices and offer on-trend products to its customers. The new pricing strategy will come into effect with the launch of the Spring Summer 2012 Collection in SA stores in July 2012.

MANGO has decided to include the price factor as a positive and differential element in its advertising campaign, which this season features the iconic fashion model Kate Moss. The brand has launched an extensive campaign on television, which is being broadcast in 38 countries, on CLP circuits in major cities worldwide and in the top fashion magazines.

What is more, being Spain’s most international fashion brand, MANGO is continuing to present its collections at the international fashion shows it holds every season in Barcelona, Istanbul, Moscow and Shanghai.

The firm, which began its international expansion in 1992 with the opening of two franchises in Portugal, now has 2,415 stores in 107 countries and is Spain's second biggest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price.

The firm closed the 2010 financial year with a turnover of 1.27 billion euros for the MANGO MNG Holding S.L. Consolidated Group and subsidiary companies, a figure that corresponds to R.R.P. sales excluding VAT for company-owned stores, plus wholesale sales to franchises. Sales for the MANGO Chain (R.R.P. sales excluding VAT) were 1.59 billion euros. Given the major international presence of the brand, 81% of turnover corresponds to foreign markets, and the remaining 19% to the domestic market.

The latest campaign features Kate Moss (above) and was shot by Terry Richardson.

via iFashion